Press Releases




Contact: Dirk Kloss
Phone: +1 – 877-584-6056
Fax: +1 – 866-584-6510

What: International Red Panda Day

When: Saturday September 15, 2012 (additional dates in some locations)

Where: Over 50 zoos and organizations around the world. Check with your local zoo or school for participation details, or visit the IRPD website for current information on participating organizations.


September 15, 2012 – SAN FRANCISCO, CA –  More than 50 zoos, schools, and supporting organizations worldwide joined forces in a day of fun activities that celebrate and educate the uniqueness of red pandas.
In true Olympic spirit, this year’s theme is the Red Panda Games. Children “travel” around the world to compete in games from which they learn different red panda facts and get their passport stamped.
And the fun continues, as many partners celebrate their red panda awareness day on more dates this year, such as Houston Zoo on December 1 & 2.

Red Panda Network’s goal is to raise worldwide awareness about the red panda’s threat of extinction in its Himalayan homeland, create as many child ‘Red Panda Rangers’ as possible on a single day, and raise the funding necessary to protect red panda in Nepal. Last year IRPD events raised more than $5,800, which helped support the protection of 3% of Nepal’s red panda population, and created over 1,000 Red Panda Rangers. This year, while many results are still being tallied and several organizations celebrate on later dates, we look forward to again exceed the previous years in awareness generated and funds raised for conservation in action.

Red Panda Network is committed to the conservation of wild red pandas and their habitat through the education and empowerment of local communities.  Though the red panda and its habitat are endangered mainly due to livestock grazing, creation of agriculture fields and grazing pastures, firewood and fodder collection and road building, red panda are also known to be hunted for their beautiful skins and tails because their color is auspicious in some regions of their range.
Red Panda Network CEO Dirk Kloss is excited: “More supporters than ever are helping by visiting one of the participating organizations, and by hosting red panda parties at home, work or school on International Red Panda Day.”

True to the game theme, this year Bay Area based Laloo LLC is the biggest corporate sponsor by launching its “Laloo the Red Panda” children E-Book app for iPads on International Red Panda Day and giving 20% of all revenue the app will make in its lifetime to Red Panda Network.

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If you’d like more information about International Red Panda Day or Red Panda Network, please contact Dirk Kloss at  1-877-584-6056 or write to

About Laloo LLC:
Laloo LLC is a Bay Area children’s book app developer with an altruistic goal; to develop entertaining book applications to teach children about endangered species, and to donate proceeds from each app install to a non-profit devoted to wildlife conservation. Their first app, Laloo the Red Panda, will be available soon in the app store. At the time of launch, Laloo the Red Panda will be priced at $3.99 USD.

About The Red Panda Network:
Red Panda Network is a Bay Area non-profit organization devoted to the conservation of the endangered red panda and its habitat in the Himalayas. To stop the rapid deforestation and degradation RPN uses its hallmark community-based monitoring and conservation approach that educates and empowers mountain villagers toward more sustainable land use, energy practices, and coexistence in the forests which both animals and people depend on for their livelihoods.

Contact: Lauren Freeman, ; Dirk Kloss,

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